CR7 Underwear was established in 2013 by Cristiano Ronaldo and the Danish underwear manufacturer JBS Textile Group.
“The companies that I choose to work with need to be fashionoriented and of the highest quality to be able to deliver a superior product to my fans.
In JBS I have found a collaborator who designs and produces products of the highest quality and have a strong heritage of great design”, says Cristiano Ronaldo.

New York-based designer Richard Chai has played an important part creating the designs and styles in close collaboration with Cristiano Ronaldo.
Richard Chai is known for his work with several international fashion brands.
The underwear and socks collection consist of four lines : Luxury, Fashion, Basic and Boys.
Find the complete collection on