Gift Sets
CRISTIANO RONALDO
Enduring Quality
SHOP
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Committed to excellence
Launched by Cristiano Ronaldo and Danish manufacturer JBS Textile Group A/S, in 2013, this sustainably focused, fashion forward brand has turned fans of footballer Cristiano Ronaldo, into returning fans of his beautifully made, durable products. Cristiano's legacy of perpetual motion, individuality and triumphs is threaded into each unforgettable collection of men and boy's clothing.Â
More than just underwear
For 13 years CR7 Underwear has brought you high quality trunks and briefs. Today, the brand produces more great categories including modern design terry and waffle weave bathrobes, lightweight, cozy loungewear and dress to casual socks. Products are sold in a variety of fabric options, styles and lengths. Proudly sold in over 50 countries, find your CR7 at a retailer near you.
New to CR7 Underwear
It's 2026! Watch out for exciting new collections releasing this year. From Portugal 🇵🇹 and World Cup inspired underwear and loungewear, gorgeously smooth products constructed from TENCEL™ modal fibers, comfy loose fit boxers and more.
Focused on the details
Fabric texture and durability are essential to a great pair of underwear, and just as important, is a well crafted waistband. Too often an afterthought in underwear production, CR7 takes extra care in our band's feel, stitching and longevity produced in a variety of attractive designs.
Cristiano Ronaldo and JBS Textile Group's collab began in 2013 with Cristiano as messenger, JBS as manufacturer and New York based, Richard Chai, as designer. Because of the brand's commitment to quality, CR7 Underwear is today sold in over 50 countries and in many of the world’s leading department stores, online stores, and hypermarkets.
Through the expert craftsmanship of JBS, a textile market leader with over 80 years of manufacturing experience, CR7's collections; feel good, look good and wear beautifully. Learn more about JBS Textile Group, right here.
CR7 Micro Blends
CR7 micro blends, constructed with fibers formulated to help wick moisture away from the body to mitigate body heat, are a great option for athletes, warmer seasons and climates. Functional, smooth and breathable.
Welcome to CR7 Underwear
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VISIT brand shop serving Denmark and Germany.
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VISIT multi-brand shop serving Germany.
VISIT multi-brand site serving Norway.
VISIT brand shop serving Sweden.
