October 1st

Behind the scenes from our photo shoot of CR7 underwear Autumn Winter collection.
See the full collection here at www.cr7underwear.com

September 25th

Congratulations to Italy! Check out this great window from Sport Corones - IX Trend & Fashion in Italy, who won the CR7 retailer activation competition for the best presentation of the CR7underwear AW14 collection!

August 4th

We are very proud to finally launch our new Rankin X Ronaldo CR7 Underwear campaign!
The second collection launches today and is now available in stores and on www.CR7Underwear.com!

July 7th

Cristiano Ronaldo set to build on the success of his CR7 Underwear brand with the introduction of a premium shirt line, in partnership with designer Richard Chai and JBS Textile Group.

Today, celebrated sporting icon Cristiano Ronaldo used international fashion exhibition Bread & Butter Berlin to officially announce the introduction of a premium shirt line to his growing CR7 by Cristiano Ronaldo brand.

CR7 by Cristiano Ronaldo was launched last year with the sportsman’s first venture into the fashion world, an extensive premium underwear collection. After the global success of the range, and having developed a growing passion for fashion and design, Ronaldo decided that the next step was to focus on one of his favourite wardrobe staples, the shirt. Ronaldo says, “Part of my belief is always being the best that you can be. The perfect fitting shirt gives a man the confidence to become the best version of himself possible.” The same founding principles feature across the entire CR7 underwear, socks and shirt collections, providing an upscale take on men’s wardrobe essentials.

The collection of stylish, wearable shirts sees Cristiano Ronaldo continue his partnership with CDFA Award winning, New York based designer Richard Chai. Chai is renowned for his work with labels Including Marc Jacobs and Donna Karen and collaborates with Ronaldo on design elements across the CR7 brand, encompassing underwear, socks, and now shirts.

This natural progression will see the same high quality materials and superior craftsmanship that is characteristic of the CR7 by Cristiano Ronaldo brand instilled into premium men’s shirts. The line will feature faultless construction with a contemporary twist, aesthetically mirroring the global superstar’s own impeccable form and unique streak. The collection will encompass stylish options as well as more formal pieces, with a clear focus on tailoring, quality and fit. Clean, sleek silhouettes will be executed with the highest attention to detail, delivering an elegant yet cutting edge look for standout pieces which are set to become synonymous with men’s style.

Ronaldo says of his inspiration behind the brand, “For me, a strong foundation is the most important thing throughout every area of my life. In my sporting life, a strong foundation enables me to perform at my very best and I apply the same principle to my personal life, business life and the way I dress. Dressing well gives me confidence to be the best that I can be and underwear with a great fit and modern, stylish shirts are the starting point of every look.”

Collaborator Richard Chai adds, “Ronaldo and I already have a great relationship collaborating on the CR7 by Cristiano Ronaldo underwear and socks line and I’m excited that together we have developed a premium men’s basics brand which features well made, essential pieces. The CR7 shirt collection concept shares the core ideas of the underwear collection; based on form, function and style. We used the idea of mobility as the creative centre. Ronaldo is best known for the way he moves on the pitch and we wanted to create a perfect collection of shirts for the active man.”

Experienced Danish manufacturing company JBS Textile Group is behind the production of the CR7 by Cristiano Ronaldo line. The company has a rich heritage in producing high end garments and has been involved in exciting fashion based projects for over 75 years. The company applied its specialism and production expertise into producing the collection and delivering a premium product.

JBS owner Claus Bjerg Sørensen says, “Following the success of the launch collection of CR7 by Cristiano Ronaldo, we are delighted to be extending our partnership with him to include a new range of premium men’s shirts. Working alongside Ronaldo is an extremely enjoyable process and together we share the common goals of delivering superior craftsmanship, timeless design and first-class product.”

The CR7 by Cristiano Ronaldo shirt collection will officially launch internationally through www.cr7shirts.com and select retailers in late 2014.

April 10th

We have now found the winner of our April competition.
Congratulations to CRISTIAN PEREZ who won a year's supply of CR7 Underwear with a value of € 600.

Extra prize winners:
(3 pair of underwear or socks of your choice)


Stay tuned for more awesome competitions soon!

March 27th

New free competition is running.
Make sure to participate to win awesome prizes.

March 26th

We gave one lucky Ronaldo fan the prize of a lifetime- the opportunity to fly to Madrid to meet their hero, courtesy of CR7 Underwear.
Dane Domic was our lucky winner, having posted an amazing photo of himself surrounded by his precious Ronaldo memorabilia. We flew Dane all the way from his home country of Canada to Madrid, where he went to Bernabeu to watch Real Madrid V Barcelona and met his idol. An experience he’ll never forget.
Dane is a budding pro footballer himself. CR7 Underwear and Ronaldo wish him a really bright future. Maybe he will even play at the Bernabeu one day himself!
Make sure you stay tuned for more opportunities to win exclusive prizes with CR7Underwear in the future!

December 20th

And the winner of the December competition is:

December 12th

New free competition is now available on our Facebook page: https://www.facebook.com/Cr7Underwe...
Answer one simple question to participate and get the chance to win awesome prizes!

November 22th

The global launch of CR7 Underwear took place at Madrid's famous Palacio De Cibeles Landmark on 31st October 2013.
Cristiano Ronaldo unveiled a 19 meter tall campaign image to officially launch his collection to the world's media.
The collection is a collaborative project between Cristiano Ronaldo, JBS Textile Group and NY designer Richard Chai.

November 1st

Check out what happened at the photo shoot for the new CR7 Underwear collection. It has been developed
in collaboration with world-famous football player Cristiano Ronaldo, designer Richard Chai and JBS.
The music is by Danish Turboweekend, http://smarturl.it/neverending

October 31th

A great day launching CR7 Underwear. Thanks to JBS, Richard Chai and Cristiano Ronaldo.

October 22th

We have now found the winner of the CR7 Boys facebook photo-competition.
Congratulations, Dane Domic from Canada! You are to meet Cristiano Ronaldo himself.
We’ll contact you shortly in order to arrange your trip.

October 9th

If you are a boy, or have one that loves Cristiano Ronaldo then go to https://www.facebook.com/Cristiano and enter the CR7 Boys competition. You might win a meet’n’greet with the famous football player!
Show your CR7 support and participate here: http://on.fb.me/GNgG8X

October 4th

The CR7 Boys Underwear collection will be launched shortly. In this context there will be a competition at https://www.facebook.com/Cristiano.
See this video where Ronaldo is battling with his young fan, Hector.

September 26th

Do you want to hear more about the CR7 underwear collection that has been designed in close co-operation between Cristiano Ronaldo, designer Richard Chai and JBS?
Then take a look here:

September 19th

Did you know that the CR7 Underwear collection has been designed in close co-operation between Cristiano Ronaldo, designer Richard Chai and JBS?

September 12th

Later this year we introduce CR7 Underwear in selected stores world-wide.
Make sure to follow facebook.com/Cristiano to receive news and participate in competitions!

September 4th

Welcome to CR7underwear.com.
We are very exited to introduce the CR7 Underwear November 1st.