The Company Behind



The Company Behind


JBS is a Danish underwear and socks company established in 1939.
Today JBS is Scandinavia’s leading underwear and socks manufacturer in terms of size, revenue and popularity.
We are a family-owned company, who maintain our leading position by focusing on four core values: comfort, quality, innovation and individuality.
JBS is an international, visionary and financially strong organisation with 300 dedicated employees and ten well-known underwear and sock brands. We export worldwide, and pride ourselves of our highly modern manufacturing facilities in our own factories.
JBS began as a manufacturer of underwear in 1939 and this remains our core business.
This is our legacy.

See more at JBS Textile Group

CR7 Collection


The CR7 Underwear and Socks collection is introduced with a great deal of strength. It has been designed in close co-operation with New York-based designer Richard Chai and the Danish underwear manufacturer JBS Textile Group.
CR7 Underwear and Socks is modern, international fashion with a widespread appeal to boys and men all over the world.
Creating trends and based on high quality production, the designs are made to meet the high expectations of our many customers.
Working with quality materials and many years of experience of producing underwear, the CR7 collections delivers a perfect and unique fit.
The CR7 Underwear collection consists of four different lines, and the CR7 Socks collection includes four lines.

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